McKinney Launches Digital Ad Campaign

LOS ANGELES – The John McKinney for Los Angeles County District Attorney campaign today released two new digital ads as part of an aggressive voter contact campaign to win over undecided voters as California’s March 5 primary election is officially underway. The new ads underscore McKinney’s commitment to promoting public safety and restoring the voice of underserved communities in Los Angeles County’s justice system.

“Our campaign is in prime position,” says McKinney. “The feedback we receive tells me that voters are ready for new, pragmatic leadership that will put the needs of victims’ and families over partisan politics and catchy initiatives that lack substance. I’m ready to lead Los Angeles County into a new era.”

The digital ad campaign is being supplemented by a diverse and highly targeted voter contact program that includes direct mail to roughly one million high-propensity households, an ongoing radio spot on KBLA radio, a 30 second ad on Korean television, a text messaging program reaching 150,000 mobile devices, and canvassing program that will be active until the polls close on 8:00 p.m. on March 5.

“The energy this campaign has is real,” added McKinney. “You can definitely feel it.”

The McKinney campaign is finalizing election night plans and will release them to credentialed media soon. For more information about the McKinney campaign or to schedule an interview, contact the media team at media@mckinney4la.com.